The Study on the Effect of Background Music on Customer Waiting Timein Restaurant

@article{Fang2015TheSO,
  title={The Study on the Effect of Background Music on Customer Waiting Timein Restaurant},
  author={Zhou Fang},
  journal={The Open Cybernetics \& Systemics Journal},
  year={2015},
  volume={9},
  pages={2163-2167}
}
  • Zhou Fang
  • Published 9 October 2015
  • Business
  • The Open Cybernetics & Systemics Journal
Many scholars study shows that the background music is restaurant controllable environmental factor that can affect the customer waiting time, which has some management implications for solving customer wait time problem in the service sector. This article used experimental management method, randomly selected a large restaurant, and then ob- served each customer just coming in, recorded background music types (including no music, slow-paced and fast-paced) and customer waiting time. And we… 

Tables from this paper

References

SHOWING 1-10 OF 13 REFERENCES
A Field Study Investigating the Effect of Waiting Time on Customer Satisfaction
Abstract A field study was conducted in two different supermarkets during busy and slow hours of operation and with slow and fast checkers to determine the effects of objective waiting time,
The effects of the service environment on affect and consumer perception of waiting time: An integrative review and research propositions
The management of buyers’ perceptions of waiting time by service businesses may be critical to customer satisfaction. Although reducing actual waiting time is important, what managers view as a short
Waiting: integrating social and psychological perspectives in operations management
Waiting time is an important issue in service operations management because of its impact on customer satisfaction and operations capabilities. This paper examines waiting time from a social and
Perceived retail crowding and shopping satisfaction: The role of shopping values
Abstract Two studies were conducted to examine whether shopping values are affected by perceived retail crowding, and whether shopping values mediate the relationship between perceived retail
THE PSYCHOLOGY OF WAITING LINES
The Psychology of Waiting Lines Eight Design Principles for Waiting Lines 1. Emotions Dominate 2. Eliminate Confusion: Provide a Conceptual Model, Feedback and Explanation 3. The Wait Must Be
Music influences on mood and purchase intentions
Mood and emotional elements of advertising and consumer response have received increasing attention from practitioners and scholars in recent years. Among the various sources of mood induction is the
Path Analysis of Buyer Behavior under Conditions of Crowding
By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived
Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior
The effect of different temporal and nontemporal cues on individuals' time perception was observed using data on actual and perceived time in retail checkout lines. Findings suggest the importance of
Music, Mood, and Marketing:
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasi...
This is an open-access article,...
  • 2011
...
1
2
...