The Study on the Antecedents of Relationship Quality and Loyalty of Urban Business Club : Landmark Club

Abstract

Purpose: All business want to change from short-term orientations to a focus on building long-term relationships to attract better profits by customer retention This study aims to explore the path of the antecedents of relationship quality and loyalty for Urban Business Club: Landmark Club in Taiwan. Methods: Total of 127 members in Landmark Club was… (More)

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