The Study on Process of New Service Value Creation

  • Shunzhong Liu
  • Published 2010 in
    2010 International Conference on E-Product E…


The purpose of this study is to provide the process of new service value creation within knowledge intensive business service. Data were collected via face-to-face interviews with managers knowledgeable about new service development in their organization. New service development performance is conceptualized on the balanced scorecard framework. The results… (More)

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