The Study of Bias in Entrepreneurship

  title={The Study of Bias in Entrepreneurship},
  author={Stephen X. Zhang and Javier I. Cueto},
  journal={Entrepreneurship Theory and Practice},
  pages={419 - 454}
Scholars use the theoretical lens of bias to research various behavioral phenomena in entrepreneurship. We assess this body of research, focusing on definitional issues and relationships. Furthermore, we discuss how the study of bias in entrepreneurship can be advanced, given the new development in related fields such as cognitive sciences. The assessments and discussions help reveal as well as address tensions in the literature, identify numerous research opportunities that may not be obvious… Expand
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