The Strength of Weak Ties

@article{Granovetter1973TheSO,
  title={The Strength of Weak Ties},
  author={Mark S. Granovetter},
  journal={American Journal of Sociology},
  year={1973},
  volume={78},
  pages={1360 - 1380}
}
  • Mark S. Granovetter
  • Published 1973
  • Sociology
  • American Journal of Sociology
  • Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implications of one aspect of small-scale interaction: the strength of dyadic ties. It is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another. The impact of this principle on diffusion of influence and information, mobility opportunity, and… CONTINUE READING
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