The Strategy Concept I: Five Ps for Strategy

@article{Mintzberg1987TheSC,
  title={The Strategy Concept I: Five Ps for Strategy},
  author={Henry Mintzberg},
  journal={California Management Review},
  year={1987},
  volume={30},
  pages={11 - 24}
}
  • Henry Mintzberg
  • Published 1 October 1987
  • Economics
  • California Management Review
Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions—strategy as plan, ploy, pattern, position, and perspective—and analyzes how these definitions interrelate. 

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