The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009

@article{Ye2012TheSO,
  title={The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009},
  author={Lan Ye and Eyun‐Jung Ki},
  journal={Journal of Public Relations Research},
  year={2012},
  volume={24},
  pages={409 - 434}
}
This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009. 1 This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative… Expand
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