The State of Cultivation

  title={The State of Cultivation},
  author={M. Morgan and J. Shanahan},
  journal={Journal of Broadcasting & Electronic Media},
  pages={337 - 355}
  • M. Morgan, J. Shanahan
  • Published 2010
  • Sociology
  • Journal of Broadcasting & Electronic Media
  • Cultivation analysis investigates television's contributions to viewers' conceptions of social reality. Developed by George Gerbner in the 1960s, cultivation research continues to expand in numerous directions, with over 125 new studies published since 2000. This article reviews the history of cultivation theory and takes stock of recent trends in the field. We argue that cultivation has taken on certain paradigmatic qualities, and we consider the future prospects for cultivation research in… CONTINUE READING
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