The Spread of Behavior in an Online Social Network Experiment

@article{Centola2010TheSO,
  title={The Spread of Behavior in an Online Social Network Experiment},
  author={Damon Centola},
  journal={Science},
  year={2010},
  volume={329},
  pages={1194 - 1197}
}
How do social networks affect the spread of behavior. [...] Key Result The behavior spread farther and faster across clustered-lattice networks than across corresponding random networks.Expand

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