The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing

  title={The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing},
  author={K. Fox and I. Skorobogatykh and O. Saginova},
  journal={Marketing Theory},
  pages={283 - 307}
The official Soviet ideology rejected most aspects of marketing, and yet there were marketing specialists in the Soviet Union, mostly in ministries, research institutes, and state enterprises involved with foreign trade. This article focuses on the development of marketing thought in the Soviet Union during the period 1961 to 1991, when the Soviet leadership was striving to increase Soviet exports, to push state enterprises to greater efficiency, and to deliver a higher standard of living. We… Expand

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