The Social Value of Being Ambivalent

  title={The Social Value of Being Ambivalent},
  author={Vincent Pillaud and Nicoletta Cavazza and Fabrizio Butera},
  journal={Personality and Social Psychology Bulletin},
  pages={1139 - 1151}
We tested whether individuals can exert control over the expression of attitudinal ambivalence and if this control is exerted with self-presentational concerns. Using the self-presentation paradigm, participants reported more ambivalence about Genetically Modified Organisms (GMOs) in a standard and a self-enhancement (present yourself positively) conditions than in a self-depreciation (present yourself negatively) condition, on felt (Experiments 1a and 2a) and potential ambivalence, in its… 

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