The Social Self: On Being the Same and Different at the Same Time

@article{Brewer1991TheSS,
  title={The Social Self: On Being the Same and Different at the Same Time},
  author={Marilynn B. Brewer},
  journal={Personality and Social Psychology Bulletin},
  year={1991},
  volume={17},
  pages={475 - 482}
}
  • M. Brewer
  • Published 1 October 1991
  • Psychology, Sociology
  • Personality and Social Psychology Bulletin
Mfost of social psychology's theories of the self fail to take into account the significance of social identification in the definition of self. Social identities are self-definitions that are more inclusive than the individuated self-concept of most American psychology. A model of optimal distinctiveness is proposed in which social identity is viewed as a reconciliation of opposing needs for assimilation and differentiation from others. According to this model, individuals avoid self… 

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