The Social Networking Arena

@article{Clipson2012TheSN,
  title={The Social Networking Arena},
  author={Timothy W. Clipson and S. Wilson and Debbie D. Dufrene},
  journal={Business Communication Quarterly},
  year={2012},
  volume={75},
  pages={64 - 67}
}
Social networking via texting, Facebook, Twitter, and similar media is enormously popular with students, though it often leads to communication challenges along gender lines. Research supports the fact that men and women have divergent expectations for social networking and use it differently. Students can benefit from classroom experiences that raise their awareness of communication challenges associated with social networking and encourage them to assess their own areas for improvement. 
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