The Social Name-Letter Effect on Online Social Networks

@inproceedings{Kooti2014TheSN,
  title={The Social Name-Letter Effect on Online Social Networks},
  author={Farshad Kooti and Gabriel Magno and Ingmar Weber},
  booktitle={SocInfo},
  year={2014}
}
The Name-Letter Effect states that people have a preference for brands, places, and even jobs that start with the same letter as their own first name. So Sam might like Snickers and live in Seattle. We use social network data from Twitter and Google+ to replicate this effect in a new environment. We find limited to no support for the Name-Letter Effect on social networks. We do, however, find a very robust Same-Name Effect where, say, Michaels would be more likely to link to other Michaels than… Expand
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