The Social Media Ecology: User Perceptions, Strategies and Challenges

  title={The Social Media Ecology: User Perceptions, Strategies and Challenges},
  author={Xuan Zhao and Cliff Lampe and Nicole B. Ellison},
Many existing studies of social media focus on only one platform, but the reality of users' lived experiences is that most users incorporate multiple platforms into their communication practices in order to access the people and networks they desire to influence. In order to better understand how people make sharing decisions across multiple sites, we asked our participants (N=29) to categorize all modes of communication they used, with the goal of surfacing their mental models about managing… CONTINUE READING
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