The Social Impact of Majorities and Minorities.

@article{Latan1981TheSI,
  title={The Social Impact of Majorities and Minorities.},
  author={Bibb Latan{\'e} and Sharon Wolf},
  journal={Psychological Review},
  year={1981},
  volume={88},
  pages={438-453}
}
Previous theorizing about social influence processes has led to the emergence of two research traditions, each focusing on only a subset of influence situations. Research on conformity looks at the influence of the majority on a passive minority, whereas research on innovation considers the influence of active minorities on a silent majority. In the present article, we review these two lines of research, as well as some recent evidence, from the perspective of a new theory of social impact… 

Figures from this paper

Hidden impact of minorities: Fifteen years of minority influence research.
This article reviews and evaluates the literature on minority influence since Moscovici's original formulation of minority influence theory in 1969. Alternative theoretical explanations
Minority opinion influence: the role of issue-involvement and similarity
Social influence in marketing has generally been conceptualized in terms of conformity, where the individual's attitudes and behaviour are influenced by real or imagined group pressure. This is a
Milestones in the Psychological Analysis of Social Influence
Social influence research has been, and remains, the defining hallmark of social psychology. The history of this preoccupation is reviewed selectively, and important contributions to social influence
Differential contributions of majority and minority influence
In most studies comparing majority and minority influence, there is an emphasis on influence in the sense of “prevailing.” Within this context, evidence exists that majorities exert more public
Minority influence: a meta-analytic review of social influence processes.
TLDR
Mediator analyses revealed that minorities perceived as especially consistent in the advocacy of their views were especially influential, suggesting that in response to normative pressures, recipients avoided aligning themselves with a deviant source.
Social influence in groups.
Social influence in groups was a major focus of the emerging field of social psychology at the turn of the 20th century. This focus was evident in early interest in such phenomena as sympathy,
The Effect of the Number of Opinion Seekers and Leaders on Technology Attitudes and Choices
Status, which implies a positive evaluation by other members of the group, remains one aspect of group structure that has not received much theoretical or empirical evaluation. Although a number of
Social Influence and Group Behavior
The concept of social influence is the cornerstone of social psychology; people would not be social beings if they were not influenced by the actual, imagined, or implied presence of others. If
Conformity without majority? The case for demarcating social from majority influences
From private attitude to public opinion: A dynamic theory of social impact.
A computer simulation modeled the change of attitudes in a population resulting from the interactive, reciprocal, and reeursive operation of Latan~'s (198 I) theory of social impact, which specifies
...
...

References

SHOWING 1-10 OF 41 REFERENCES
Studies in social influence III: Majority versus minority influence in a group
This experimental study was aimed at investigating the mechanisms of influence involved in the two functionally opposed phenomena of innovation and conformity. We have been concerned for several
Influence of a consistent minority on the responses of a majority in a color perception task.
TLDR
This study concerns innovation, social pressure exercized by a minority, and tries at the same time to prove that behavioral style is a general source of influence.
Patterning of the minority's responses and their influence on the majority
In reaction to the decades of research that tended to assume that social influence is synonymous with conformity, recent work has concentrated on the ability of a minority, by having a system of
The psychology of social impact.
The author proposes a theory of social im- pact specifying the effect of other persons on an in- dividual. According to the theory, when other people are the source of impact and the individual is
Increasing the size of the minority: Some gains and some losses
Both folklore and much of the social psychological literature suggest that influence and numbers go hand in hand. The more the people espousing a particular position, the more they are presumed to be
Toward A Theory of Conversion Behavior
Psychology of Group Influence
Preface. 1. Paul B. Paulus An Overview and Evaluation of Group Influence Part 1: Basic Group Influence 2. Russell G. Geen Alternative Conceptions of Social Facilitation 3. Eric S. Knowles Spatial
...
...