The Social-Economic-Psychological model of technology adoption and usage: an application to online investing

@article{Konana2005TheSM,
  title={The Social-Economic-Psychological model of technology adoption and usage: an application to online investing},
  author={Prabhudev Konana and Sridhar Balasubramanian},
  journal={Decision Support Systems},
  year={2005},
  volume={39},
  pages={505-524}
}
A richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, psychological, and economic perspectives. We adopt this perspective triad to build a Social-Economic-Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The arguments are drawn from interviews with, and surveys of online investors of two online brokers and of the American… CONTINUE READING
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