The Social Capital of Opinion Leaders

@article{Burt1999TheSC,
  title={The Social Capital of Opinion Leaders},
  author={R. Burt},
  journal={The Annals of the American Academy of Political and Social Science},
  year={1999},
  volume={566},
  pages={37 - 54}
}
  • R. Burt
  • Published 1999
  • Sociology
  • The Annals of the American Academy of Political and Social Science
Opinion leaders are more precisely opinion brokers who carry information across the social boundaries between groups. They are not people at the top of things so much as people at the edge of things, not leaders within groups so much as brokers between groups. The familiar two-step flow of communication is a compound of two very different network mechanisms: contagion by cohesion through opinion leaders gets information into a group, and contagion by equivalence generates adoptions within the… Expand
408 Citations

Figures from this paper

The Antecedents of Opinion Leadership Indicators in Social Networks
  • 1
  • Highly Influenced
  • PDF
Opinion leadership in small groups
  • 17
  • PDF
Identification of Opinion Leaders and Followers in Social Media
  • 3
  • PDF
The Dual Roots of Opinion Leadership
  • 52
Opinion Leaders, Social Capital, and Innovations in Teams
  • 3
  • Highly Influenced
  • PDF
Structural Holes and Good Ideas1
  • R. Burt
  • Sociology
  • American Journal of Sociology
  • 2004
  • 3,413
  • PDF
Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks
  • 7
Dimensions of leadership and social influence in online communities
  • 246
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 57 REFERENCES
THE GENDER OF SOCIAL CAPITAL
  • 650
The Network Structure Of Social Capital
  • 2,373
  • PDF
The contingent value of social capital.
  • 3,107
  • PDF
The Strength of Weak Ties
  • 33,914
  • PDF
Social Network Analysis
  • 5,041
Social Contagion and Innovation: Cohesion versus Structural Equivalence
  • R. Burt
  • Psychology
  • American Journal of Sociology
  • 1987
  • 2,113
  • PDF
Corporate Elite Networks and Governance Changes in the 1980s
  • 1,019
  • PDF
...
1
2
3
4
5
...