The Social Amplification of Risk: A Conceptual Framework

  title={The Social Amplification of Risk: A Conceptual Framework},
  author={Roger E. Kasperson and Ortwin Renn and Paul Slovic and Halina Szejnwald Brown and Jacque L. Emel and Rob Goble and Jeanne X. Kasperson and Samuel J. Ratick},
  journal={Risk Analysis},
One of the most perplexing problems in risk analysis is why some relatively minor risks or risk events, as assessed by technical experts, often elicit strong public concerns and result in substantial impacts upon society and economy. This article sets forth a conceptual framework that seeks to link systematically the technical assessment of risk with psychological, sociological, and cultural perspectives of risk perception and risk-related behavior. The main thesis is that hazards interact with… 

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Informing and educating the public about risk.
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To be effective, risk communicators must recognize and overcome a number of obstacles that have their roots in the limitations of scientific risk assessment and the idiosyncrasies of the human mind.