The Smell of Virtue

@article{Liljenquist2010TheSO,
  title={The Smell of Virtue},
  author={Katie A. Liljenquist and Chen-Bo Zhong and Adam D. Galinsky},
  journal={Psychological Science},
  year={2010},
  volume={21},
  pages={381 - 383}
}
As Proust’s words so eloquently express, a familiar smell can transport one to an exact time and place in one’s past. Indeed, psychologists have found that scents can retrieve images and feelings from the deepest recesses of the mind (Chu & Downes, 2000; Doop, Mohr, Folley, Brewer, & Park, 2006). Smells can also influence judgment (Schnall, Haidt, Clore, & Jordan, 2008) and regulate behavior: For example, Holland, Hendriks, and Aarts (2005) found that exposure to citrus cleaning scents enhanced… 

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