• Corpus ID: 167204294

The Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication

@article{Kei2015TheSO,
  title={The Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication},
  author={Sugiyama Kei and Rashad Yazdanifard and Shum},
  journal={Global Journal of Management and Business Research},
  year={2015},
  volume={15}
}
Along with the rapid globalization of the era, the public is increasingly paying attention to intercultural communication as an important component to success, both in life and in work. It is general knowledge that human beings cannot live without communication and due to the influence of globalization; communication is no longer confined solely to a community and nationwide level but also on an international scale. Thus, intercultural communication is now more important than it ever was for… 
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