• Engineering
  • Published 2009

The Significance of Brand Strategy and Implementation Model in a Library

@inproceedings{Guochen2009TheSO,
  title={The Significance of Brand Strategy and Implementation Model in a Library},
  author={Song Guo-chen},
  year={2009}
}
The feasibility of brand strategy in a library and practical significance is analyzed based on the facts,and the concrete implementation project of the brand strategy in a Library is advanced by the author.Also the article points out the key-point that if successful brands is in library,it should have to change the current mode of service that differentiation and the concept of paid services in the library needs to be paid more attention.