The Signal Value of Crowdfunded Products

  title={The Signal Value of Crowdfunded Products},
  author={Oguz A. Acar and Darren W. Dahl and Christoph Fuchs and Martin Schreier},
  journal={Journal of Marketing Research},
  pages={644 - 661}
Crowdfunding has emerged as an alternative means of financing new ventures by utilizing the financial support of a large group of individual investors. This research asks a novel question: Does being crowdfunded carry any signal value for the broader market of observing consumers? Seven studies reveal a consumer preference for crowdfunded products, even after controlling for a product’s objective product characteristics. The authors identify two inferences that help explain this effect: (1… 
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