The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

  • LAURENS M. SLOOT
  • Published 2006

Abstract

Vol. XLIII (November 2006), 536–548 536 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Laurens M. Sloot is General Manager, Erasmus Food Management Institute (e-mail: sloot@few.eur.nl), and Dennis Fok is an assistant professor, Econometric Institute and School of Economics (e-mail: dfok@few.eur.nl), Erasmus… (More)

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9 Figures and Tables