The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective

  title={The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective},
  author={Amanda Zimmerman and John S. Dahlberg},
  journal={Journal of Advertising Research},
  pages={71 - 79}
ABSTRACT This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies (Ford, LaTour, and Lundstrom, 1991; Mittal and Lassar, 2000) was administered to 94 female undergraduates. Results show significant (p < 0.001) changes in attitudes of young, educated women. Respondents agreed females were portrayed as sex objects in advertisements, but were less offended by these portrayals than female respondents in 1991. Results also… 

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