The Sexual Double Standard: Fact or Fiction?

@article{Marks2005TheSD,
  title={The Sexual Double Standard: Fact or Fiction?},
  author={Michael J. Marks and R. Chris Fraley},
  journal={Sex Roles},
  year={2005},
  volume={52},
  pages={175-186}
}
In contemporary society it is widely believed that men are socially rewarded for sexual activity, whereas women are derogated for sexual activity. To determine whether a sexual double standard exists, both undergraduate (n = 144) and Internet (n = 8,080) participants evaluated experimental targets who were described as either male or female and as having a variable number of sexual partners. Targets were more likely to be derogated as the number of sexual partners increased, and this effect… 

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