The Service Revolution

  title={The Service Revolution},
  author={W. J. Regan},
  journal={Journal of Marketing},
  pages={57 - 62}
  • W. J. Regan
  • Published 1963
  • Business
  • Journal of Marketing
  • Are we running out of physical-goods markets? The author shows how a large and growing market for commodities lies in the development of service systems. 
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