The Service Revolution

  title={The Service Revolution},
  author={William Joseph Regan},
  journal={Journal of Marketing},
  pages={57 - 62}
  • W. J. Regan
  • Published 1 July 1963
  • Economics
  • Journal of Marketing
Are we running out of physical-goods markets? The author shows how a large and growing market for commodities lies in the development of service systems. 

Tables from this paper

Competition in the advanced sale of service capacity
Since service production and consumption are inseparable, many service firms sell their capacity in advance. This paper examines the optimality and practice of advanced sale of service capacity under
Strategic Opportunities for Retail Financial Service Firms in the Single European Market
The removal of physical, fiscal and technical barriers and the introduction of a common competition policy designed to establish a ‘level playing field’ are the central tenets of the Single European
Problems and Strategies in Services Marketing
This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on
Marketing for Service Industries-A Revie
There is a large and rapidly growing body of literature on the marketing of services. Much of this literature has focused on the four unique characteristics that distinguish services from products,
Service Sector Reforms: Asia-Pacific Perspectives
This publication aims to point out how services sector reforms have benefited the poor, and more generally, how regulatory reforms in services have increased the opportunites for more inclusive
Reflections on the future of marketing
Restraints upon business institutions can be expected to grow more stringent in the latter part of the twentieth century and thereafter. Shortages of raw materials, pollution, and changes in salient
Service Productivity Gains through Information and Communication Technology Applications
Based on examples from Information and Communication Technology- (ICT-) based improvements in service productivity in the service organisations of three manufacturing firms, this paper argues for a shake-up in the way these organisations are managed and structured.
Productivity Measurement and Management in Large Public Service Organizations
An Integrated Model for Demand‐Output Management in Service Organisations: Implications for Future Research
Although research attention has been given to the modelling process for simultaneous demand‐output management in manufacturing systems, little interest has been demonstrated in service organisations
Marketing and Public Services
There is a fundamental problem facing Western economies with highly developed public services. While there is a perceived need to contain public expenditure growth, public expectations are


Social Mobility and Economic Advancement , " American Economic Review