Corpus ID: 13633845

The Sensory Stimuli Model ; Engage with the Consumer Senses for Brand Distinguishes

@inproceedings{Esmailpour2016TheSS,
  title={The Sensory Stimuli Model ; Engage with the Consumer Senses for Brand Distinguishes},
  author={Hassan Esmailpour and M. Zakipour},
  year={2016}
}
Most of the models that are presented in the area of marketing and branding in particular, show that there is qualitative and quantitative relationships that always have been used in marketing studies. This article presents a model of Stimulate consumer senses for remembering and distinguishing in choice brand that integrates empirical studies and individual constructs (such as consumer senses, sensory stimuli, brand categorization, brand affect) into a comprehensive framework. The model… Expand
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