The Semiotic Challenge
@inproceedings{Barthes1988TheSC, title={The Semiotic Challenge}, author={Roland Barthes}, year={1988} }
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of textsranging from the Bible to advertisingin order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work."
319 Citations
The Social Life of Hagiography in the Merovingian Kingdom
- History, Economics
- 2014
Introduction 1. Hagiographical argument and legal culture 2. The style and science of persuasion 3. Double-scope narrative and the economy of government 4. Property and community beyond the cult 5.…
The theological turn of postmodernity: to be alive again
- Art, Philosophy
- 2013
This article discusses the role of religion in the philosophy of Jacques Derrida. The author considers a specifically Christian, affirmative character of deconstruction that is found through the…
Memory, Myth, and Rhetoric in Plato's Phaedrus
- Art, Psychology
- 2006
In loving memory of Janice Hocker Rushing Operating within the tension created by two antithetical readings of the Phaedrus, I argue that neither view fully captures Plato's final word on memory,…
Sticky Realism: Armchair Hermeneutics in Late James
- Art
- 2004
Through an exploration of the Jamesian grammar of furniture and how it reflects on the characteristic features of James's late texts, this article problematizes the reading of James that posits a…
The Signs of a Strongman: A Semiotic and Discourse Analysis of Abdelfattah Al-Sisi’s Egyptian Presidential Campaign
- Sociology
- 2016
This study employs semiotic analysis to examine the sign system in two of Abdelfattah Al-Sisi’s 2014 Egyptian presidential campaign posters, and discourse analysis to uncover dominant discourses in…
ICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS
- ArtJournal of Social Sciences and Humanities
- 2020
The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s…
Cultural Signification and Philosophy Embedded in Chinese Calligraphy: A Semiological Analysis
- Art
- 2017
Chinese brush calligraphy has not only aesthetic value, but it is also fully loaded with semiological signification of Chinese qi philosophy. Adopting Roland Barthes’s theory on signs, this paper…
Elizabethan Rhetoric: Theory and Practice
- Education
- 2002
1. Introduction 2. Rhetoric in the grammar school 3. Rhetoric and dialectic in the universities 4. English language manuals of rhetoric and dialectic 5. Everyday writing: notebooks, letters,…
A semiotic approach to determining the sins and virtues portrayed in advertising
- Business
- 1995
Abstract The meaning of an ad, according to semiotic or sign analysis, is based upon the interpretation of the person seeing or hearing the ad. Analysts selected for their pre-determined point of…
Public relations and the rhetoric of civil society
- Philosophy
- 2007
The intention of this paper is to build on a book by Anne Surma (2005). It takes some of Surma’s ideas probably beyond what was originally intended in order to suggest their logical conclusions for…