The Semiotic Challenge

@inproceedings{Barthes1988TheSC,
  title={The Semiotic Challenge},
  author={Roland Barthes},
  year={1988}
}
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of textsranging from the Bible to advertisingin order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work." 
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