The Self-Confrontation Interview: Towards an Enhanced Understanding of Human Factors in Web-based Interaction for Improved Website Usability

@article{Lim2002TheSI,
  title={The Self-Confrontation Interview: Towards an Enhanced Understanding of Human Factors in Web-based Interaction for Improved Website Usability},
  author={Sun Lim},
  journal={J. Electron. Commerce Res.},
  year={2002},
  volume={3},
  pages={162-173}
}
  • Sun Lim
  • Published 2002 in J. Electron. Commerce Res.
An in-depth understanding of human factors in web-based interaction requires a methodology which enables researchers to chart online actions, understand the cognitive processes guiding these actions and the mental dispositions governing them. In this regard, the self-confrontation interview is an extremely effective method. In this article, the self-confrontation interview method, its history, design and execution are explained. This method was utilized in a study on online shopping behavior… CONTINUE READING

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