The Second Persona

  title={The Second Persona},
  author={Edwin Black},
  journal={Landmark Essays},
  • Edwin Black
  • Published 1 April 1970
  • Psychology
  • Landmark Essays

The political language of identity

The Memory Mosaic Project and Presentation

Courses: Rhetoric and Public Memory, Persuasion, Rhetorical Criticism Objectives: This unit-length project involves students in the analysis of how public memory is shaped by multiple factors and

Selective Compassion: Public Memory, Persona, and “The Early Years” of the Southern Baptist Convention

ABSTRACT Founded in 1845 to defend the appointment of slaveholders to missionary posts, the Southern Baptist Convention’s origins complicate its efforts to communicate its history to its members.

Industrial Pioneerism in the Beehive State: Rio Tinto and the Corporate Persona

Contributing to organizational rhetoric, environmental communication, and persona criticism, this paper offers the corporate persona as a heuristic for mapping the rhetorical forces of corporate

Persona and the Modern Republican: Constituting and Deconstituting Republican Ideals in Two Republican Political Ads

Ronald Reagan’s iconic, 1984 advertisement, “Morning in America,” has served as an ideological pole star for Republican identity for the past four decades. More recently, the political action

Into the Gateway: the Rhetoric Society of America Project on Power, Place, and Publics

ABSTRACT This is the Guest Editors’ Introduction to a themed issue that reflects on the inaugural Rhetoric Society of America Project, which, in 2019, hosted a range of rhetorical investigations into

Constitutive characters: the “Great I Am” is actually “We Are”

ABSTRACT This paper argues for a new theoretical construct, the “constitutive character,” a powerful rhetorical persona that discursively stakes out a group’s ontology, epistemology, and axiology.

A Computational Approach to Assessing Rhetorical Effectiveness: Agentic Framing of Climate Change in the Congressional Record, 1994–2016

  • Z. Majdik
  • Linguistics
    Technical Communication Quarterly
  • 2019
ABSTRACT The goal of this paper is to consider rhetorical effects as the propagation of rhetorical expressions across large sets of texts, measured by the extent to which rhetorical expressions,



The Paranoid Style in American Politics. And Other Essays

"The distinguishing thing about the paranoid style is not that its exponents see conspiracies or plots here and there in history, but that they regard a vast' or gigantic' conspiracy as the "motive

The rhetoric of fiction

How do novelists communicate with their readers and involve us with their characters? In this book, the author answers this question with analyses of many kinds of narrative - from Homer to

The Radical Right

Two vivid sets of images epitomize the dramatic course of the American right in the last quarter of the twentieth century. The main image is of a triumphant President Ronald Reagan, reasonably viewed