The Role of the Internet in Presidential Campaigns

@article{Pollard2009TheRO,
  title={The Role of the Internet in Presidential Campaigns},
  author={Timothy D. Pollard and James W. Chesebro and David Paul Studinski},
  journal={Communication Studies},
  year={2009},
  volume={60},
  pages={574 - 588}
}
This essay examines the various roles and functions of the Internet predominantly in the Democratic primaries from January 1, 2008 through June 3, 2008. After tracing the emergence of the Internet in presidential campaigns since 1996, three functions of the Internet during the 2008 primary campaigns are examined. First, Democratic candidates employed their Web sites to create ideological unity, involvement, and commitment among their supporters and as a foundation for a new source of campaign… 
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