The Role of Status-Seeking in Online Communities: Giving the Gift of Experience

  title={The Role of Status-Seeking in Online Communities: Giving the Gift of Experience},
  author={Joseph Lampel and Ajay Bhalla},
  journal={Economics of Networks},
This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and status seeking, and that status sentiments are more likely to sustain virtual communities. Using theories of status seeking and self-presentation, we investigate the ways in which consumers construct… 
Does Fear of Isolation Disappear Online? Attention/status-seeking and Anonymity-seeking Motivations behind Online Political News Consumption and Discourse
This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the content of online communication. Using more than 1000 respondents from South Korea,
Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South
The acceptance of social network: The role of status seeking on TAM
This study uses traditional TAM's behavioral constructs: subjective norms, perceived usefulness, perceived ease of use, and behavioral intention together with behavioral intention to understand the acceptance of social networks by Thai students.
Money as a Social Currency to Manage Group Dynamics: Red Packet Gifting in Chinese Online Communities
An in-depth understanding of Chinese users' perceptions and behaviors is gained via an archival analysis of Red Packet activities in 16 WeChat groups, a survey with 300 WeChat users, and an interviews with 20 participants.
Examining Gifting Through Social Network Services: A Social Exchange Theory Perspective
A research model of the antecedents of SNS gifting is developed that builds on social exchange theory and prior gifting literature, and incorporates the unique aspects of such gifting (that the authors refer to as microgifting, with low-price digital voucher gifts).
Social Identity and Reciprocity in Online Gift Giving Networks
This study investigates the impact of social identity and reciprocity on trusting and cooperative behavior in dynamic gift giving networks by means of an online laboratory experiment, with a main focus on value transfers among the users individually and directed towards the group.
The low status advantage: the effect of status structure on participation in an online community
This study investigates the effect of status structure and consumption motivations on consumers’ willingness to participate in an online community and finds that a high status-dominant structure motivates participation when the community or product motive is utilitarian.
Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment
Examination of the role of psychological empowerment in online brand community and its impact on value cocreation behaviors indicates that perceived responsiveness, validation, status seeking, perceived network size, and information quality, facilitates the establishment ofpsychological empowerment, which in turn promotes consumers’ value co-creation behaviors.
Research Note - The Impact of Community Commitment on Participation in Online Communities
A model that brings dissimilar rationales into a single conceptual framework and shows the validity of each rationale in explaining different online behaviors is offered, developing hypotheses that explain how each form of commitment to a community affects the likelihood that a member will engage in particular behaviors.


Status Seeking and the Design of Online Entertainment Communities
The main purpose of this chapter is to offer an overview of status seeking in online entertainment communities (OECs) and design issues associated with status seeking. Status refers to one’s standing
Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities
Firm-hosted commercial online communities, in which customers interact to solve each other's service problems, represent a fascinating context to study the motivations of collective action in the
Consumer Gift Systems
This article develops a critique of the dyadic model of consumer gift giving and an extension of the classic paradigm of gift giving as elaborated in fundamental anthropological and sociological
Buying Status: Experimental Evidence on Status in Negotiation
Status is an important motivator of human behavior. This article examines the extent to which people are willing to adjust their negotiating behavior in response to their opponent's status level. The
Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
The social sciences are dominated by a paradigm that views human behavior as instrumental exchange. It is not surprising that consumer research on gift giving has also been dominated by this exchange
Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice
This study empirically test a model of knowledge contribution and finds that people contribute their knowledge when they perceive that it enhances their professional reputations, when they have the experience to share, and when they are structurally embedded in the network.
Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
A theoretical analysis of the impact of manipulation of online forums on firm profits and consumer surplus suggests that as the amount of user-contributed online content increases, it is firms, and not consumers, that have most to gain from the development of such technologies.
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method,
Posting versus Lurking: Communicating in a Multiple Audience Context
Two experiments examined public and private responding in a multiple-audience context-a context in which members have varying opinions. I propose and find that posters (those communicating their