The Role of Self-Control in Resistance to Persuasion

@article{Burkley2008TheRO,
  title={The Role of Self-Control in Resistance to Persuasion},
  author={Edward Burkley},
  journal={Personality and Social Psychology Bulletin},
  year={2008},
  volume={34},
  pages={419 - 431}
}
  • Edward Burkley
  • Published 1 March 2008
  • Psychology
  • Personality and Social Psychology Bulletin
Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong… 

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