The Role of Peer Influence in Churn in Wireless Networks

@inproceedings{Han2014TheRO,
  title={The Role of Peer Influence in Churn in Wireless Networks},
  author={Qiwei Han and Pedro Ferreira},
  booktitle={SocialCom},
  year={2014}
}
Subscriber churn remains a top challenge for wireless carriers. These carriers need to understand the determinants of churn to confidently apply effective retention strategies to ensure their profitability and growth. In this paper, we look at the effect of peer influence on churn and we try to disentangle it from other effects that drive simultaneous churn across friends but that do not relate to peer influence. We analyze a random sample of roughly 10 thousand subscribers from large dataset… CONTINUE READING

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