Corpus ID: 23377111

The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase

@article{Abdalkrim2013TheRO,
  title={The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase},
  author={G. Abdalkrim and Ra'id Suleman AL-Hrezat},
  journal={European Journal of Business and Management},
  year={2013},
  volume={5},
  pages={69-82}
}

G. Abdalkrim, Ra'id Suleman AL-Hrezat

Published 2013

Psychology

European Journal of Business and Management

This study aims to investigate the role of packaging in Jordanian consumer’s perception of product quality at the point of purchase.the study comprises four independent variable: Protection of products and consumer, Promotion of products, facilitation of storage, use, and convenience of products, facilitation of recycling and reducing environmental damage and the dependent variable is Jordanian consumer's perceptions of product quality at the Point of purchase. The researcher tries to develop… CONTINUE READING

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