The Role of National Culture and Multimedia on First Impression Bias Reduction: An Experimental Study in US and China


Research problem: The purpose of the study was to explore the effects of national culture and medium type on first impression bias reduction in the context of job interview and performance appraisals. Research questions: (1) Does the evaluators' national culture affect first impression bias reduction? (2) Which medium type (text or multimedia) is more… (More)
DOI: 10.1109/TPC.2013.2251503

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