The Role of Mobile Self-Efficacy in the Adoption of Location-Based Applications: An iPhone Experiment

@article{Keith2011TheRO,
  title={The Role of Mobile Self-Efficacy in the Adoption of Location-Based Applications: An iPhone Experiment},
  author={Mark Jeffrey Keith and Jeffrey S. Babb and Christopher P. Furner and Amjad Abdullat},
  journal={2011 44th Hawaii International Conference on System Sciences},
  year={2011},
  pages={1-10}
}
Geospatially-aware mobile devices and applications (GAMODAs) are increasingly penetrating both business and consumer markets. One of the primary concerns with GAMODAs is the new dimension of information privacy risk associated with users' location data. However, because this technology is relatively new, it is possible that much of this concern can be explained by the user's knowledge (or lack thereof) about how location data is used and the actual privacy concerns which exist. This study… CONTINUE READING

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