The Role of Market Orientation and Learning Orientation in Improving Innovativeness and Performance of Small and Medium Enterprises

@inproceedings{2011TheRO,
  title={The Role of Market Orientation and Learning Orientation in Improving Innovativeness and Performance of Small and Medium Enterprises},
  author={},
  year={2011}
}
  • Published 2011
The purpose of study is to describe contradiction relationship between market orientation toward organizational performance and to provide a quantitative analysis, in which learning orientation, market orientation, entrepreneurial orientation, and innovativeness function as the key success factors in technology-intensive firms. The authors formulate a… CONTINUE READING