The Role of Livestock Production Ethics in Consumer Values Towards Meat

@article{McEachern2002TheRO,
  title={The Role of Livestock Production Ethics in Consumer Values Towards Meat},
  author={Morven G. McEachern and Monika J. A. Schr{\"o}der},
  journal={Journal of Agricultural and Environmental Ethics},
  year={2002},
  volume={15},
  pages={221-237}
}
This study examines the specificvalues held by consumers towards organic andconventionally produced meat, with particularreference to moral issues surrounding foodanimal production. A quota sample of 30 femalesfrom both a rural and an urban area of Scotland(UK), were interviewed. Overall, there was lowcommitment towards the purchase of organicmeats and little concern for ethical issues.Price and product appearance were the primarymeat selection criteria, the latter being usedas a predictor of… 
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