The Role of Intuition in Strategic Decision Making: How Managers' Rationalize Intuition

  title={The Role of Intuition in Strategic Decision Making: How Managers' Rationalize Intuition},
  author={Philomena Hanlon},
A B S T R AC T Although intuitive processes are critical for effective strategic decision making, there is little in the way of applied research on the topic. Apart from many popularized treatments of intuition in the literature today, there are only a handful of serious scholarly works on the subject. The majority of them are essentially theoretical in nature; field research in management settings is virtually nonexistent. This study examined this neglected but important process in strategic… 

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