The Role of Globalization in New Product Development

@article{Ozer2010TheRO,
  title={The Role of Globalization in New Product Development},
  author={Muammer Ozer and Ufuk Cebeci},
  journal={IEEE Transactions on Engineering Management},
  year={2010},
  volume={57},
  pages={168-180}
}
Research has long emphasized the importance of the development of new products for global markets. However, despite the increasing interest of firms in developing such products, we do not know empirically how such development impacts the performance of new product development (NPD) programs. Addressing this research gap in the literature, this study proposes and tests a series of hypotheses about the relationship between the development of new products with a global market focus and the… CONTINUE READING

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