The Role of Extrinsic Cues in Consumer Decision Process in Online Shopping Environments

@article{Ranganathan2012TheRO,
  title={The Role of Extrinsic Cues in Consumer Decision Process in Online Shopping Environments},
  author={C. Ranganathan},
  journal={JECO},
  year={2012},
  volume={10},
  pages={52-71}
}