The Role of Espoused National Cultural Values in Technology Acceptance

  title={The Role of Espoused National Cultural Values in Technology Acceptance},
  author={Mark Srite and Elena Karahanna},
  journal={MIS Quarterly},
Prior research has examined age, gender, experience, and voluntariness as the main moderators of beliefs on technology acceptance. This paper extends this line of research beyond these demographic and situational variables. Motivated by research that suggests that behavioral models do not universally hold across cultures, the paper identifies espoused national cultural values as an important set of individual difference moderators in technology acceptance. Building on research in psychological… CONTINUE READING
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