The Role of Differing Host Styles in Fox News’ Prime Time Coverage of Health Care Reform in August 2009

@article{Bard2016TheRO,
  title={The Role of Differing Host Styles in Fox News’ Prime Time Coverage of Health Care Reform in August 2009},
  author={Mitchell Bard},
  journal={Journalism \& Mass Communication Quarterly},
  year={2016},
  volume={93},
  pages={659 - 676}
}
  • Mitchell Bard
  • Published 2016
  • Political Science
  • Journalism & Mass Communication Quarterly
Much research has looked at individual Fox News programs as a means to ascertain how the network operates in a variety of contexts, but nearly no attention has been paid to the role of individual program hosts. The host plays an important role in branding news programs and thus directly affects a network’s self-presentation and credibility. This host-based, meso-level study examines how the three Fox News prime time hosts employed differing approaches toward furthering the network’s themes… Expand
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