• Corpus ID: 56384357

The Role of Customer Satisfaction and Trust as Mediation on The Influence of Service Quality and Corporate Image to Customer Loyalty

@article{Yunus2018TheRO,
  title={The Role of Customer Satisfaction and Trust as Mediation on The Influence of Service Quality and Corporate Image to Customer Loyalty},
  author={Mukhlis Yunus and Mahdani Ibrahim and Fkhrurrazi Amir},
  journal={European Journal of Business and Management},
  year={2018},
  volume={10},
  pages={121-129}
}
This study aims to analyze the factors that affect customer loyalty and also factors that affect customer satisfaction and trust. In addition, it also analyzes the factors of customer satisfaction and trust as a factor mediation on the relationship in question. Sample amounted to 270 customer of internet service provider. Primary data were obtained through questionnaire distribution. Data were analyzed using confirmatory factor anaysis (CFA) and structural equation modeling (SEM). The result… 
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