The Role of Control Points in Determining Business Models for Future Mobile Generative Systems

  title={The Role of Control Points in Determining Business Models for Future Mobile Generative Systems},
  author={B. D. Eaton and Silvia Elaluf-Calderwood and Carsten Sx0F8rensen},
  journal={2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)},
This paper investigates how the concepts of value network analysis and control points can be used as a valid methodology to identify profitable business models for the mobile telecoms industry. The paper's focus of analysis is on application platforms that result from the generative system that is the mobile Internet combined with mobile devices, further enhanced by advanced user interaction modalities. Conceptual parallels are drawn between the concerns of “cyberlaw” scholars and those of… CONTINUE READING
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