The Role of Civility and Metacommunication in Facebook Discussions

  title={The Role of Civility and Metacommunication in Facebook Discussions},
  author={Roc{\'i}o Araceli Galarza Molina and Freddie J. Jennings},
  journal={Communication Studies},
  pages={42 - 66}
Social media’s potential for political and social discussion provides great promise since deliberation is key for democracy. Unfortunately, there is a problematic presence of incivility in conversations on digital platforms. We conducted an experiment to examine the effects of this phenomenon, driven by the elaboration likelihood model. Each of our four conditions showed a media outlet’s Facebook post with a story about genetically modified organisms and a comment section beneath with one of… 
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