• Corpus ID: 18992721

The Role of Celebrity Endorsements in Politics : Oprah , Obama , and the 2008 Democratic Primary

  title={The Role of Celebrity Endorsements in Politics : Oprah , Obama , and the 2008 Democratic Primary},
  author={Craig L. Garthwaite},
Identifying the effects of political endorsements has historically been difficult. Before the 2008 Democratic Presidential Primary, Barack Obama was endorsed by Oprah Winfrey. We assess the endorsement’s impact using subscriptions to O! – The Oprah Magazine and the sales of books Winfrey has recommended as measures of her influence. We find it had a positive effect on the votes and financial contributions Obama received, and on voter participation. No connection is found between the measures of… 

The Democratic Worth of Celebrity Politics in an Era of Late Modernity

In a seminal article published in 2004, John Street argued that celebrity politics has provided a greater expression for the enhancement of democratic behaviour. Consequently, this analysis builds on

It doesn’t affect my vote: Third-person effects of Celebrity Endorsements on College Voters in the 2004 and 2008 Presidential Elections

In the 2004 and 2008 presidential election campaigns, Hollywood celebrities loudly and proudly voiced their support for the candidate of their choosing. With fundraisers, speeches, concerts, and

Voting with the Stars: Analyzing Partisan Engagement between Celebrities and Politicians in India

Celebrity influencers are increasingly central to political discourse as they engage in, and get engaged with, on matters of electoral importance. In this paper, using Twitter data from 1432

Do Celebrity Politics and Celebrity Politicians Matter?

This article asks what it means to take celebrity politics seriously. It does so from three perspectives. It begins by looking at the case of New Labour and the role that celebrity politics played in

Celebrity Politics and Cultural Studies Within the United States and United Kingdom

  • M. Wheeler
  • Political Science
    Oxford Research Encyclopedia of Communication
  • 2018
Celebrity politicians are having a profound impact on the practice of politics within the United States and United Kingdom in the 21st century. With the adoption of social media platforms, celebrity

An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States

In this study, I report the results of a pretest-posttest, control group experiment in which some of my more than 500 respondents were exposed to factual information about celebrity support for

The problems of populism: celebrity politics and citizenship

In contrast to approaches that frame the ‘populism’ of celebrity politics as a ‘dumbing down’ of politics, this article draws on an approach that seeks to understand the social conditions, political

The representation of Matteo Salvini in gossip magazines: the Ordinary Super Leader

ABSTRACT One of the most prominent personalities of contemporary Italian politics is Matteo Salvini, the leader of the Lega (League). Salvini is not only a popular politician: he can also be

Leadership by the Famous: Celebrity as Political Capital

Many of us care about refugees and displaced children. Tens of thousands of us spend considerable amounts of time and money improving their situation. But few of us have been as effective in drawing

Constructing celebrities as political endorsers: parasocial acts, cultural power, and cultural capital

This article explores three underlying codes that construct celebrities as political endorsers: parasocial acts, cultural power, and cultural capital. These mechanisms drive contingent endorsement



Not for Members Only: Group Endorsements as Electoral Information Cues

Endorsements by groups in American politics have typically been studied as voting cues only for members of the given organization. Using both the formal theoretical and low-information cognitive

Do Endorsements Matter? Group Influence in the 1984 Democratic Caucuses

Although candidates are very concerned about garnering prenomination group endorsements, there is virtually no research on the effects of such endorsements at the presidential level. In 1984,

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Celebrity endorsement has become a prevalent form of advertising in the United States. Despite extensive literature on the effects of celebrity endorsements on consumers’ brand attitudes and purchase

Follow The Leader: Theory And Evidence On Political Participation

This paper presents an empirical and theoretical investigation of the strategic components to political participation. Using state-by-state voting data for the eleven U.S. Presidential elections,

Using Repeat Challengers to Estimate the Effect of Campaign Spending on Election Outcomes in the U.S. House

Previous studies of congressional spending have typically found a large positive effect of challenger spending but little evidence for effects of incumbent spending. Those studies, however, do not

A Theory of the Calculus of Voting

Much recent theorizing about the utility of voting concludes that voting is an irrational act in that it usually costs more to vote than one can expect to get in return.1 This conclusion is doubtless

Some talk: Money in politics. A (partial) review of the literature

The financing of political campaigns is an area of active scholarly study. I review some of the recent literature and discuss important methodological issues that arise in empirical research on

Candidate Quality, Pressure Group Endorsements, and the Nature of Political Advertising

Candidates may vary in quality, where quality is some characteristic orthogonal to policy. This "simple modification" has for the most part defied integration into the Downsian framework. Here we add

Campaign Advertising and Voter Welfare

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: a continuum

Determinants of Geographic Differentials in the Voter Participation Rate

Voter participation rates vary widely across the 50 states. This empirical study seeks, within the context of a broadened version of the ‘rational voter model,’ to identify determinants of this