The Role of Brand Loyalty and Social Media in E-Commerce Interfaces: Survey Results and Implications for User Interfaces

@inproceedings{Rigas2015TheRO,
  title={The Role of Brand Loyalty and Social Media in E-Commerce Interfaces: Survey Results and Implications for User Interfaces},
  author={Dimitrios Rigas and Hammad Akhtar Hussain},
  booktitle={HCI},
  year={2015}
}
This paper explores the role of brand loyalty and social media in ecommerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and… CONTINUE READING